Flowers of the Arctic
National Geographic Russia and Mark Yves Rocher are organizing a unique expedition to the Kola Peninsula - the endless tundra and taiga region, which remains the most inaccessible place in Europe. And the only one where taiga forests have advanced far beyond the Arctic Circle. Surprisingly, the tundra, created for the most part by the oldest terrestrial plants - mosses and lichens - is the youngest plant community on the planet. Despite the harsh conditions, the plants in these places are quite diverse and unusual. Some are covered with soft hairs, others are likened to warm pillows, pine trees - and those very fluffy in the world.
Representatives Yves rocher led by Xavier Ormansay, Director of the Herbal Cosmetics Research Center Yves rocherare sent to the Kola Peninsula in search of unusual plants that will be part of the brand’s new cosmetics, which are usually effective, safe and environmentally friendly.
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